GEO (Generative Engine Optimization)
The practice of making content understandable, trustworthy and quotable for AI answer engines such as ChatGPT, Perplexity, Gemini and Google AI Overviews.
Classic SEO targets a page’s position in search results; GEO targets being cited as a source inside an AI-generated answer. Clear definitions, original data, citations and structured data are its core tools.