Glossary
Short definitions of the concepts used in my writing.
- AEO (Answer Engine Optimization)
- An optimisation approach that aims to produce content giving direct, concise answers to users' questions.
- E-E-A-T
- The four criteria Google uses when assessing content quality: experience, expertise, authoritativeness and trustworthiness.
- FARA (Foreign Agents Registration Act)
- A 1938 US law requiring anyone carrying out political activity on behalf of a foreign government or entity to register and publicly disclose that activity.
- GEO (Generative Engine Optimization)
- The practice of making content understandable, trustworthy and quotable for AI answer engines such as ChatGPT, Perplexity, Gemini and Google AI Overviews.
- Kurultai
- A council in Turkic and Mongol statecraft that confirmed or chose the ruler, set customary law and took major decisions such as war and peace.
- Lobbying
- Organised activity aimed at influencing decision-makers to support or block a policy, law or decision on behalf of a person, company, association or government.
- Rare earth elements
- A group of 17 elements, the 15 lanthanides plus scandium and yttrium, used in technologies ranging from permanent magnets to catalysts.
- Töre
- The unwritten but binding body of rules that governed social and state life in pre-Islamic Turkic states; the customary law of the steppe.